Land of purity

Our Story

Read about the amazing story how rock n’ roll and diamonds came together to give birth to this groundbreaking brand.

Our Craft

At the end of the day it mostly comes down to water. Here you’ll learn why and how ours is unique.


Check out the wide selection of our award winning vodkas and flavoured vodkas, produced in one of the northernmost distilleries in the world using the cleanest groundwater available on earth.


Our vodkas are made to be consumed straight. Yea, they’re that good. Of course, however, we don’t wanna leave the cocktail lovers hanging, so check out what we’ve got.


Latest news, events, stories and updates on whats going with us and where you might find us.