The thing that many people often seem to forget is that the main ingredient in vodka is water (60%). Even the name ‘vodka’ is derived from the Russian word ‘voda’, which means water. In other words, what makes the biggest difference to the taste of vodka is the quality of the water.
Having said that, our water source, the groundwater of Lake Hirsijärvi, is estimated to be among the cleanest on earth. Its origin and history are unique and can be traced all the way back to the Ice Age. The water goes through the best possible natural purification processes, such as filtrating into an esker and getting purified through thick sand layers that are thousands of years old. The sand in the region is an excellent natural water cleaner, because it was once washed by ice-cold glacial meltwater.
These purification processes are so effective and unique that they can’t be synthetically reproduced, and there is no need for the water to go through any post-processing or treatments before distribution.
For more comprehensive information of the water’s origin and history,click here.
WHAT REALLY MAKES IT TASTE BETTER
To begin with, the water has naturally some of the lowest contents of metals, such as copper, ammonium, manganese and iron, ever recorded in water that hasn’t gone through any treatments. While these trace elements are essentially harmless in low dosages, they can cause water to smell and taste slightly bitter, pungent, fusty or prickly. Our water is absolutely free from all these smells and tastes.
Secondly, our water has a relatively high content of oxygen and carbon dioxide, both of which are said to make water taste fresh and refreshing. In fact, if you grab our bottle and shake it a bit, you’ll see a trace of air bubbles move around, which is an indication of the presence of both elements.
But perhaps the most significant and interesting attribute, especially vodka in mind, is the exceptionally low mineral content, which is generally known to be the measure of water hardness. To be more specific, Calcium and Magnesium are the most common minerals usually found in spring and mineral waters passing through limestone, and the higher the content, the harder the water. The globally used scale is as below:
0-30mg/L = Very soft
30-60mg/L = Soft
61 – 90mg/L = Moderately hard (average tap water)
91 – 120mg/L = Hard (average mineral water)
≤ 120mg/L = Very hard
Naturally soft water sources are rare, and usually soft water is only a result of distillation, which on the other hand destroys all the good trace elements of the water as well. Our groundwater contains between 10-20mg/L of these minerals without going through any treatments and is therefore probably the softest groundwater in the world. Hence resulting in inconceivably smooth and soft vodka.
Our water has also record-low chloride and KMnO4/Permanganate contents.
The remaining 40%
However important the water, the quality of the rest of the ingredients are equally important in order to achieve an excellent product. The rest in our case is a 96,3% neutral ethyl alcohol distilled from the highest grade wheat grown only by family owned farms. The wheat grains are distilled 7 times in a continuous process covering the distillation, hydroselection, concentration and demethanolization columns. The concentration column also filters out the wheat’s gluten, allowing our vodkas to be certified gluten-free. In addition, the wheat is grown in a completely NON-GMO environment and is also certified as such.
Finally the water, ethanol and flavours (when applicable) are blended together in a sterile stainless steel tank where they mature for a minimum of 4 weeks. Lastly, the vodka passes through controlled cartridge filters before bottling.
Environment and CSR
We love our planet and we are taking extra precautions for Lapland to always remain the ‘Land of Purity’. Our entire chain of production is kept as environmentally friendly as possible to the extent of choosing our suppliers based on their values rather than financial incentives. For instance, our carton boxes and packages are manufactured by a company that is an honoured member of the Forest Stewardship Council (R), a global NGO and non-profit organisation dedicated to responsible forest management. Moreover, our bottles are decorated by one of the world’s leading decorative glass design companies that has also proven their values by being awarded a local Green Award for environmental protection activities, CSR and applying the highest standards of environmental care.
Our hometown of Tyrnävä is a small town near the border or Lapland and as part of our corporate social responsibility we attempt to support the community to the best of our abilities, for example by hiring local workers as a priority and eventually putting Tyrnävä on the map globally.