When Rock n’ Roll meets Diamonds
Unlike your usual story that begins with long traditions and history lessons, Laplandia’s tale begins with two strangers, with completely different backgrounds, crossing paths.
While on a business trip to Lapland, David a Finnish diamond jeweller with some distant connections to the alcohol industry, was captivated by the flawless beauty and natural purity of the region. He called it the ‘Land of Purity’. This thought ignited and inspired the idea on which the blueprints of Laplandia Vodka were born.
David’s vision was that Laplandia would represent all the known characteristics and attributes of Lapland such as purity, cleanliness and naturality. All he was missing was a distillery with the resources and capabilities to fulfil such a dream.
Meanwhile, in the capital of Northern Finland, Oulu, lived an artistic soul, Ilpo, who had spent a significant part of his youth as a rock n’ roll roadie, and was later known for running his own rock club. Over the years Ilpo had started craving something more to his life and eventually his ties to the nightclub world brought him to co-found a distillery – right at the border of Lapland – in 1998. This distillery was Shaman Spirits.
Over the years Shaman Spirits came to identify itself as a distillery that would focus solely on quality and pure ingredients. Due to its geographical location, it had unique resources available (for details see www.shamanspirits.com). For years Ilpo had a vision of finding a partner with good enough international ties and experience to introduce those resources to the global market.
As faith would have it, and rather coincidently, the Universe brought this unexpected duo together. And when discovering each other’s visions, there wasn’t a shred of doubt in their minds that the right pieces of the puzzle had finally found each other. Not long after, Laplandia Vodka as we know it today, was born.
The plain, white decoration of the bottle was designed to represent the ‘Land of purity’ in all of its aspects, while the 24K gold used in the midnight sun is a tribute to David’s background and the legendary gold fields of Lapland. After all, that’s where he was visiting when getting his first stroke of wit that eventually led to all of this.
On the other hand, Ilpo’s creative ambitions from the rock n’ roll days are channeled into marketing and recognised through the colourful flavoured vodka selection, the luminous presentations, the tone of voice and the general attitude of the people behind it all.
Today, having won multiple prestigious international tasting awards, Laplandia is slowly reinventing vodka around the world. To learn about the taste and physical qualities of the vodka, check ‘Our Craft’’ page.